Airing It Out

It has to be said that Todd Haley is struggling as a head coach.

Now, despite the Chiefs’ tribulations, I’m not close to asking for his dismissal — that would be an out-of-the-question stretch. I’ve gathered sufficient proof to get a convincing feel that he has what it takes to succeed. For starters, he has diligently climbed the coaching ladder from the bottom; consequently, wherever he has been, he’s always brought improvement along with him. Most importantly, you can see by the fire in his eyes that he’s crazy enough to lead a football team.

But just like everybody else, he could use some help. And the thing is, deep down, he knows it.

Nothing comes across as easy as criticism. I cannot take anybody to task for doing it; I’ve done it, my friends have done it, just about everyone I know has done it. After all, pointing out a flaw is a simple exercise that requires a minimum of personnel and effort and the self-serving reward is more than appealing to continue doing it. However, if performed correctly, it can lead to the solution of most of our difficulties. And as usual, the real trick consists in spotting the breaking point to provide a helpful answer.

Documented earlier, Todd Haley took a big gamble when he decided to jettison Chan Gailey as the Chiefs’ offensive coordinator on the eve of the season. It was a bold — yet risky – move that so far, has blown up to six losses in seven games. But the real issue is what happened inside those defeats.

Throughout the season a great deal has been made about Haley’s abilities as a play caller. I have no doubts whatsoever about his talent in that department. He put on a clinic in last year’s playoffs as offensive coordinator of the Arizona Cardinals, speaking to the quality of his work.

Being a leading man is a completely different animal. The level of accountability goes beyond that which coordinators are handed. . The stakes are higher, the pressure is greater, and the preparations to face the multiple scenarios that arise in a ballgame are an endless chore. Haley has found this out the hard way.

Some decisions have led to serious second-guessing and two in particular caught my attention:

  1. In the Week No. 2 Oakland game, with Kansas City deep in Raiders territory, a few seconds remaining and no timeouts left in the first half, the Chiefs opted to run one more play before settling for a FG. Matt Cassel ended up making a bad decision by throwing a pass in the flat and the clock ran out. What was the real mistake in that sequence? Taking into account that they were coming from their last timeout, Haley should have been vehemently in Cassel’s ear from the get-go, that if the play was not there to get six points, he should have thrown the ball away.
  2. In the Dallas game after the Chiefs had found the end zone on Dwayne Bowe’s TD reception, the Chiefs decidedly elected to kick the extra point to tie the game. That left me unsatisfied. I ultimately understood the rationale behind going for the kick. But with 29 seconds remaining in the game, Dallas still had two timeouts and Kansas City had one left. Why not show that they were going for the 2-point conversion in order to force Dallas to burn one of their timeouts? That would have made it more difficult for them to start a drive with only one at their disposal; even if the Chiefs really weren’t going for two, they had a chance to use their timeout to set up their kick.

The examples shown above are not intended to remind vacuously the decisions that took place; they’re intended to supply a remedy. There’s a method in this madness.

Haley is an emotional coach and he transmits that attitude to his team. In the game of professional football you have to start with that; a violent activity requires wearing your heart on your sleeve. But you can’t let your emotions run wild all the time or you’ll probably going to get burned out. You have to pick your spots because in the long run, the thing that is going to make a team successful is achieving a balance that comes from mixing the brawn with the brain. Haley is aware of that.

Back in 2007, Ken Whisenhunt was appointed as head coach of the Cardinals. After fulfilling a not-too-shabby stay as offensive coordinator of the Pittsburgh Steelers, Whisenhunt took his act to Glendale looking to turn the fortunes of the Cards. Being the play-caller of the ‘05 champs entitled him to initially dictate the plays that would be run on offense, but midway through his rookie season and stuck with a 3-5 record; he cleverly delegated that full-time responsibility on Haley. Why? Because he realized that he needed to be in control of the big picture and not just on the offensive side of the ball.

Needless to say, the up-and-comer Haley flourished at that job. The Cardinals rallied to even their mark at8-8; they finished in the top half of the NFL in multiple offensive categories in the ‘07 campaign, and he helped develop the offense that almost took down the Steel Curtain in last January’s Super Bowl. Whisenhunt had the brains to let the brawn of Haley take over.

Aside from what it is perceived as a lack of talent on his ‘09 squad, Todd Haley needs an offensive coordinator to concentrate completely on the nuisances of his job. Chan Gailey was relieved of his obligations because he didn’t fit the profile that Haley was looking for. I can deal with that thinking; if you want to establish an identity, you have to find people that will help you spread your philosophy. That’s how it goes. Haley likes a certain kind of attack and he did not get that from Gailey, forcing him to step up to the plate.

That’s why –in the middle of the bye week, and complying with Haley’s assertion that “Winners assemble as a team and find ways to win”– I came up with a humble proposal to help Haley (and the Chiefs) steer correctly the wheel drive of their season. The name that popped up in my head was: Mike Martz (left).

The former coach of the Rams is out of work – well, not technically, because he works for the NFL Network – but he’s looking for one more break to get back in the game. Even though he’s been labeled as stubborn, arrogant, hard to work with, and high-maintenance after his failed experiences as offensive coordinator of the Lions and the 49ers, I cannot ignore that in 1999, after two horrendous seasons in his return to coaching, Dick Vermeil trusted Martz with the mission of attacking even more, and he pulled it off. Martz seized the opportunity and engineered what would be known as the “Greatest Show on Turf”. He contributed big-time to the Rams in leading them to two Super Bowl berths, first as a coordinator and then as a head coach — obtaining the franchise’s first Super Bowl triumph in the process.

The best thing that Martz has going on for him these days is that he’s out of the grind. Actually, Mike Singletary did him a favor. The time away from the stadiums is helping him regain the lost focus. No one denies that he’s a bright football mind, and he’ll welcome a return to coaching on the strength of his being recharged. He’ll seek an opportunity to implement his vast knowledge of offensive football because in essence, he’s a teacher, and he wants to prove that he has the wits to pull it off one more time.

Kansas City is the perfect place for him to do it. He could develop Matt Cassel; he could develop another high-flying offense. He could bring his cerebral approach to complement the passionate style of Todd Haley because they share the same attacking mentality. He could be the Yang to his Ying; he could be the Belichick to his Parcells. The possibilities are endless. This time, I’m hopeful Haley has the brawn to let the brains of Martz take over.

I say it’s time to pay it forward. It’s time to air it out.


16 Responses to “Airing It Out”

  • November 7, 2009  - Iowa Chiefs fan says:

    Bob,
    I just can’t see Haley hiring a new offensive coordinator at this point in the season. Mike Martz also runs an offense that is different than what Haley runs. I would like to see him hire a quarterbacks coach that if he became comfortable with he could let him take over calling plays.

    Nobody is questioning Josh McDaniel for him calling plays. I’m sure there are other rookie coaches calling plays as well.

    The main problem with the Chiefs offense is a poor offensive line. The receivers are not good either. They have a terrible running back in LJ that thinks he is better than he is as well,


  • November 7, 2009  - ThunderChief says:

    Bob,

    A most excellent overview and analysis. First rate journalism.


  • November 7, 2009  - Robert says:

    Bob,
    I would also suggest Al Saunders. He is the same type of coach as Mike Martz and worked under him. It was Carl Peterson and Lamar Hunt who did not offer him the opportunity to coach the Chiefs after Vermeil. I think Al, with Bob Saunders, and possibly Steve DeBerg as QB coach would help. A dark horse would be Brian Schottenheimer if he is available after this year. He has proven to develop QBs such as Drew Breeze and Phillip Rivers while he was in San Diego and he is a disciple of his father (of course), and learned from Steve Spurrier, Al Saunders, Cam Cameron, who are all disciples of Air Coryell where Martz gets his pedigree.


  • November 7, 2009  - JJosefsen says:

    Very nice read, best I’ve read in a while..


  • November 7, 2009  - alex k says:

    no, HECK NO…

    Frank Gansz went into retirement because martz took over with the rams, then he took a job the same year with the jags…thats how much he did not respect or like martz, and this was a man that liked everyone.

    I dont like martz either, no no no…hes an OC yes but he has serious issues getting along with other coaches…gansz wasnt the only big name that left and was offered just as much or more to stay(Mike White to Oakland)

    Why not use Mo, promote him…there has to be another option.


  • November 7, 2009  - Cupp says:

    Interesting read but it wasn’t written by Bob.
    Mike Martz? He’s the answer to our problems? Martz was only successful b/c he had elite talent on that St. Louis team. There was, arguably 3 future hall of famers in Warner, Faulk, and Holt on that offense. Not mention all world tackle Orlando Pace. We’ve seen how Martz flops when he is without that level talent. That’s been proven over and over again, in his final years in the Lou, in Mo-town and SF. No doubt Haley needs help but Martz is not the answer. Currently the Chiefs do not have the toys Martz needs to be successful with his system.


  • November 7, 2009  - Ratso says:

    I agree with your premise but I don’t think the timing is right for such a move. Bringing in a new O-coordinator, like Martz, could light a fire under the Chief’s and improve a struggling offensive unit. If it would of been done when Chan was let go I’d of thought it was a smart move but in mid-season I think it adds confusion to an already confused team. Also, another take on this is, does Haley’s ego allow him to make this decision? I think he’s both too stubborn and self-confident to pull the trigger on a decison like this. It’d mean he made yet another mistake. With all the other mistakes he’s made I don’t see him willingly adding to the list. I thought firing Chan was a bad move. I think it’d of been a much wiser decision to move Chan to another position, on the coaching staff,and bring in another O-coordinator. Also, after the first couple of games I’ve come to think that Haley’s not ready to be a head coach. It may be more accurate to say he’s not ready to be our head coach. With all the young players on our Team why do you bring in a rookie Coach? Other than money I can’t think of a good reason. Don’t you think it’d have been a much better hire to bring in an experienced coach like say …. dream the big dream … Bill Cowher. Also, one of the keys to a successful head coach hire is it a good fit. Was bringing in a rookie coach a good fit for rebuilding a program? Again, I just don’t see the logic other than money! Unfortunely when you look at money what has all these losses cost the Chiefs? How many tickets go unsold because of a losing record and a Team that lacks the guidance needed to improve each week? But the deed is done so thanks for the discussion on how to improve the Chiefs. For now I don’t see adding a new O-coordinator as being a part of that process. One bad decision after another has brought us to this point in the 2009 season. It’s really tough being a Chief’s fan right now but I still think they can get better and return to their glory days.


  • November 7, 2009  - Dave says:

    Bob didn’t write this, guys. Look at the byline.

    Incidentally, Bob should make it more clear when he’s printing something from someone else.


  • November 7, 2009  - Anonymous says:

    its too late we can dream all we want —— now we are on the road to no where —— the best coach in ks is in k-state —–


  • November 7, 2009  - ED says:

    Guys Enrique wrote the article. I disagree Martz doesn’t like to run the football. He throws it entirely too much. You can definately make an argument that it cost the Rams a Super Bowl against the Pats when he was their off. cordinator. Faulk clearly couldn’t be stopped on the ground but Martz kept wanting to throw the football and it cost the Rams the game.

    Anyways wouldn’t mine having Al Saunders back he’s doing much of nothing in Baltimore. I’m sure Haley will turn the reigns of offensive coord. over once the season is over. He just needs to find someone who will bring a balanced offense and that can adapt an offense around the player we’ll have next yr. I do think Haley has taken on too much being offensive coord. and head coach. Though I think he’ll do a better job play-calling going forward between this Sunday till end of the yr. I think the bye week gave him a chance to see how he wasn’t calling plays to guys strength.

    Next yr will have a new offensive coord. for sure though.


  • November 7, 2009  - ED says:

    Ratso totally disagree with you saying its bad thing to bring in a rookie head coach to a rebuilding team. Cowboys did it with Jimmy Johnson. Falcons did it last year. Its too early to judge Haley as a head coach. Until we get some more talent on this team we can’t judge Haley fairly at the end of the day players are the ones making plays not the coaches.

    Also please people let the Cowher stuff go. People are treating Cowher like he’s Vince Lombardi no knock on the guy but he’s won 1 Super Bowl. Just like Brian Billick, Jon Gruden, and so and so on. Not to mention it took 16 years before that happen. Give it time people before we start throwing our coach and Gm under the bus. At least let them get another season end before we go saying he can’t coach.


  • November 7, 2009  - BillyBob says:

    Just a super article. What, not Bob?


  • November 7, 2009  - ED says:

    Yeah Enrique Siu wrote the article. OH YEA Kolby playing tommorow. This is going to be an interesting game. Charles and Kolby going to get there shot at running the football and Morgan gets to bring in some speed at saftey. Not to mention Chambers is playing tommorow.

    It’ll be interesting to see how involved in the offense he will be. No doubt the Jags game will be the most fascinating game of the season. Based on all the new faces getting a chance to play Sunday.


  • November 7, 2009  - BT says:

    LOL … Rufus … is that you ?

    There’s not enough room in the locker room for two egos that size. And Saunders ? Lets get real. What Haley needs to be effective is …

    1. Better talent
    2. Better teachers

    I have no doubt if he had some teachers that understood his offense he could get better play from the team. But to that end without better talent, your just polishing a t’rd


  • November 7, 2009  - Jody says:

    Points well made Bob. And I suggest that even if Haley wants to call play next season he be like Sean Peyton in N.O. who still has an OC and a QB coach.


  • November 8, 2009  - Big Lee says:

    Bringing in OC is a good idea. Martz is not the guy, however. His schemes will get Cassel killed. Max-protect was never part of his vocabulary, and Chiefs OL is weakest link on team right now.


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