The blogosphere has been percolating with talk of Carl Peterson sightings at the NFL meetings in Orlando at the ultra plush Ritz Carlton Grand Lakes Resort down in Orlando.
Certainly, C.P. has never met a four-star hotel he didn’t like, but he’s not down there just saying hello to old contemporaries and hitting the Greg Norman designed golf course.
Peterson is working with Miami Dolphins owner Stephen Ross. No, he’s not replacing Bill Parcells as the major football domo of the Chiefs. He’s working with Ross to sell NFL owners on Game-Day Vision, an interactive mobile device that will be available to season ticket holders at Sun Life Stadium this fall for Dolphins games.
Game-Day Vision brings right to the fan access to replays, updates of other games, statistics and other features like ordering food and drink that can be delivered directly to the seat. What the Dolphins are doing this year is giving their season ticket holders the device for the entire season. Fans get one device for every two seats they hold.
Ross bought the Canadian company that produces the units β Kangaroo Media Inc. β last year. He’s asked Peterson to get involved in the process of moving Game-Day Vision out of south Florida and into other NFL stadiums.
“We can’t ignore technology and we can’t ignore innovations,” NFL commissioner Roger Goodell said on Monday, after telling the league owners that they must continue to come up with new ways to enhance the game-day experience in the stadium.
The devices have been used at events like Formula One car racing, PGA Tour events and on various NASCAR circuits.