Chiefs Rank No. 24 In Popularity Index

This summer, the media-research firm Nielsen Co. conducted a first-of-its-kind study on the popularity of NFL teams.

The company developed the Nielsen Sports Media Exposure Index. It is a ranking system based on the local and national television ratings of each team, how many visitors the team gets to its official website and how many times they are mentioned on the Internet.

The survey results were released on Thursday and not surprisingly, America’s Team, the Dallas Cowboys finished first among the 32 NFL teams. In fact, they were overwhelmingly the most popular team in the league, finishing well ahead of the Pittsburgh Steelers.

Well down the list were the Chiefs, finished at No. 24, just behind the Carolina Panthers and just ahead of the Oakland Raiders. Based on the difference in their ratings, the Cowboys are three times more popular than the Chiefs which sounds about right.

According to the popularity index the St. Louis Rams, Tampa Bay Buccaneers and Jacksonville Jaguars are the least popular teams in the league.

The most popular division? The NFC East with the Cowboys (#1), Giants (#3), Eagles (#7) and Redskins (#11).

Here are the rankings:


7 Responses to “Chiefs Rank No. 24 In Popularity Index”

  • September 9, 2010  - Joshua says:

    Less popular than the Panthers? Uhhggg… That’s just sad. I guess that happens after decades of futility.

  • September 9, 2010  - Nate says:

    People love a winner. When you consider how many games the Chiefs have lost in the last 4 years it is amazing that they finished ahead of 8 other nfl teams. I think this shows the amazing loyality of the Chief’s fan base. Nate

  • September 9, 2010  - matt says:

    its mostly based on wins… look at the 49ers. woulda thought they would be in top 10 even with a loser

  • September 10, 2010  - Tracy says:

    Does anybody else think the Cowboys franchise is the most egocentric, over wrought organization in professional sports? They were almost tolerable when Tom Landry was head coach but the advent of Jerry Jones has, IMHO, made that bunch only slightly less insufferable than the Phelps clan of Topeka.

    Does that annoying arrogance stem from the fact they are in Texas?

  • September 10, 2010  - MarkInTexas says:

    Tracy…Jerry Jones egocentric and insufferable? You’re being kind! He’s an awful GM and an incoherent spokesman, but a genuis marketer. If you think concessions are expensive at Arrowhead, you should try an $18 maragrita to wash down a $12 Kobe burger at the Deathstar in Arlington!!

    The Cowboys hadn’t won a playoff game since 1996 before last year’s win. A drought that rivaled the Chiefs. That dry spell certainly didn’t temper Jerry’s ego. Imagine if the Cowboys were able to get to this year’s Super Bowl hosted at their very own JerryWorld Stadium. Holy Cow! I’ll have to move.

  • September 10, 2010  - dan in joplin says:

    Does anybody know the highest we have ever been on that list???

  • September 11, 2010  - Keith says:

    The Chargers are 13th most popular but having problems selling out their home opener? Guess their fans are either not in San DIego or just like their tv’s a lot! :D

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