This summer, the media-research firm Nielsen Co. conducted a first-of-its-kind study on the popularity of NFL teams.
The company developed the Nielsen Sports Media Exposure Index. It is a ranking system based on the local and national television ratings of each team, how many visitors the team gets to its official website and how many times they are mentioned on the Internet.
The survey results were released on Thursday and not surprisingly, America’s Team, the Dallas Cowboys finished first among the 32 NFL teams. In fact, they were overwhelmingly the most popular team in the league, finishing well ahead of the Pittsburgh Steelers.
Well down the list were the Chiefs, finished at No. 24, just behind the Carolina Panthers and just ahead of the Oakland Raiders. Based on the difference in their ratings, the Cowboys are three times more popular than the Chiefs which sounds about right.
According to the popularity index the St. Louis Rams, Tampa Bay Buccaneers and Jacksonville Jaguars are the least popular teams in the league.
The most popular division? The NFC East with the Cowboys (#1), Giants (#3), Eagles (#7) and Redskins (#11).
Here are the rankings: